3 Effective Tips to Get More Followers on Pinterest MBG
With so much talk about Pinterest being great source of traffic and all, it’s almost becoming old news even though it hasn’t been a year since it became known widely. We now can say for certain that this not so new social network is definitely worth exploring and that pins, repins, likes and shares can be very useful for any website and brand that knows how to pinterest (yes, it’s can be a verb too). And today we’re going to look into some effective ways to get followers on Pinterest so that you get an unlimited ability to reach many others.
1. Organize your boards
Your boards are the first thing people will look – make them well organized, so that they make sense. Rearrange them and if necessary break them up into smaller topics if the original one was too broad; it will make them more user-friendly for both you and your followers. Many people on Pinterest tend to follow individual boards rather than following people (and all their boards), so you should offer more boards on different topics to cover more different interests.
Each board should have a unique name; and while it’s all right to give them catchy names, they should be understandable so that people who see them know what they are about. Also, try to integrate some key phrases into your board names or your pin captions, because other users often search the site for interesting phrases in order to find new content. At the same time, don’t do with captions like “This is great!” – this provides no information about your pins, and people are likely to skip yours in their search.
Always keep in mind that Pinterest is a visually-focused site where people are after nice looking images. Therefore your images should be of good quality for Pinterest bookmarklet to capture them.
2. Use your blog or website
There are other places where you can find people willing to follow you on Pinterest besides Pinterest itself. Synchronizing your Pinterest profile with profiles on other socil networks like Facebook or Twitter is a great way to notify your existing fans and followers about your Pinterest activities, but you can also use your blog to do it, and it can be very effective.
Sometimes it’s enough just to integrate Pinterest buttons into your blog, but you can be as creative with this as you want. You can organize contests and takeaways that include new pins out of your blog posts: they should create a separate board where they would pin your content, and if the prize is attractive enough, you can even encourage people who don’t have a Pinterest profile yet, to create one just to enter your contest. Or, you can create a board around your blog post to further illustrate it: if you’ve written a new post about treating your dog for fleas, create a Pinterest board where you can visually represent the process. And don’t forget to link to your board from the blog post; actually, whenever you mention Pinterest in your posts, you can link not to the home page but to your own profile.
3. Leverage popular topics
We already know that people are searching Pinterest for the phrases that interest them. If you’re among the first ones to pin an image that has something to do with a popular story, not only the ones following you, but likely many others who search for that topic will share your pin further. To stay at the top of the trends, follow places like StumbleUpon and pin directly from them, or even better, create a blog post on your website and pin it. Remember to use #hashtags and relevant keywords when describing your pin, so that people can find it easily.
Finally, be a good sport and don’t spam, and give your viewers a good reason to continue to follow you. Avoid being too self-promotional, pin other stuff than yours, participate in the community in a good way. This is all just common sense advice, but you’d be surprised to learn just how often simple things work best.
Jeff Gross is SEO expert and CEO at nPromote.com, and he knows how powerful Pinterest can be in driving traffic to a website; that’s why he advises his clients to get in there sooner rather than later. Apart from SEO, Jeff is passionate about TV serije, snowboarding and bikes.
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